They join the ranks of vacant, money-grubbing, media jezebels Jennifer Lopez, Nicole Kidman and P. Puff Diddy Daddy in their frenzied attempts to part us star-dazzled uglies from our money.
Sadly, P. Puff Diddy Daddy has declined to name his scent "Eau de Cretin", and Beckham's "Instinct" seems similarly inappropriate.
So I wonder, who will be the next celebrity to bottle their personality? Personally, I'd like to see the advertising campaign for Tom Cruise's "Insincerity", purely so I could listen to women remark to each other "When I get a whiff of Tom Cruise's Insincerity I almost pass out".
I also like to think that the public would flock to sample "Oleaginous" by Donald Trump or Simon Cowell's "Vermineuse".
No doubt you have ideas as to potential celebrity scents - I'd advise you stay away from Michael Jackson, though.
Not because any jokes would be in poor taste, just because he's a fucking mentalist and he'd probably try to bum your pet poodle or some such perversity.