Their website shows this picture with the caption "Graduating From an Ivy League University Doesn't Necessarily Mean You're Smart".
The President of the Student Union has described the publicity campaign as low-brow, low-class and "repugnant", which should mean it'll be a surefire hit amongst bloggers.
Naturally, this has provoked cries of "Bush Derangement Syndrome!" from certain corners.
For the uninitiated, this term refers to the condition of those who hold the entirely rational belief, based upon inexhaustable evidence, that the President of the United States is an unintelligent, incurious, graceless, embarrassing buffoon.
It could be worse, since the Canadians are a famously even-tempered and polite bunch. The advertising campaign my alma mater launched the year I graduated was considerably less polite.
Still, what the Old World lacks in culture and sophistication, it more than makes up for in earthiness and honesty.